This case introduces Rongjiang County in Guizhou Province, which has pioneered an effective path of systematic poverty alleviation with Chinese characteristics for underdeveloped regions through the "Village Super League" (Cun Chao) model. Centered on football, rooted in culture, empowered by new media, and driven by universal participation, the model integrates football matches, ethnic cultural performances, agricultural product exhibitions, and tourism experiences. Building on the experience of "five county-level cultural brand building attempts," leveraging over 80 years of local folk football traditions and thousands of years of ethnic cultural heritage, the CPC Rongjiang County Committee and People's Government have innovatively utilized new media and established a three-level linkage governance mechanism (county-township-village), a "benefit-sharing for all" model, and a 10,000-person new media communication matrix. These efforts have engaged all 385,000 Rongjiang residents in co-building the "Guizhou Village Super League" brand, transforming county resources into developmental momentum and providing a replicable Chinese solution for poverty alleviation in developing countries worldwide.

This case mainly introduces how the China Foundation for Rural Development (formerly the China Foundation for Poverty Alleviation) successfully helped Nanyu Village in Laishui County, Hebei Province shake off poverty through the practice of the "Samsung Sharing Village - Beautiful Countryside Homestay" project of high-end homestay tourism, exploring a path of rural tourism poverty alleviation with Chinese characteristics. Under the coupling of China's national policy environment and the specific conditions of Nanyu Village, and with the active promotion of the village Party committee cadres, the China Foundation for Rural Development has achieved both economic and social benefits by establishing an efficient and sustainable cooperative-based village collective governance system, introducing the professional homestay operation team "Yinju Xiangli", and providing training for villagers. As a successful practice of poverty alleviation in China, the smooth poverty eradication of Nanyu Village can offer valuable references for developing countries around the world.

Education lights up hope, and poverty alleviation must focus on fostering intellectual growth. This case mainly introduces how Compañía General de Electricidad (CGE), a subsidiary of State Grid in Chile, has brightened the academic path of impoverished students through the Illumina Project – a technical high school laboratory initiative, emerging as a beacon to break the intergenerational transmission of poverty. As a key power enterprise in Chile, CGE has always integrated social contribution into its operations. Driven by the government's tax reduction policies, it has combined poverty alleviation with its professional expertise, accurately connecting with Chile's public electrical technical high schools and collaborating seamlessly with DUOC UC, a leading local technical education institution. It has built a poverty alleviation strategy centered on equipment support and professional training, providing long-term support for vulnerable groups to receive electrical engineering education, boosting the development of technical education in Chile's power industry, breaking the poverty cycle in communities, and setting an outstanding example for Chinese enterprises in overseas poverty alleviation efforts.

This case focuses on the poverty alleviation project designed and implemented by State Grid Brazil Holding Ltd. (hereinafter referred to as SGBH) for the Maiadina Community along the route of Brazil's ultra-high voltage (UHV) transmission line during the line's construction. In strict compliance with local laws on corporate environmental liability, SGBH noticed the poverty challenges faced by the community, took the initiative to communicate with it, and designed and implemented a targeted poverty alleviation project centered on a juice factory based on local realities. In the Brazilian market, SGBH actively sought poverty alleviation partners and collaborated with multiple stakeholders including the government, banks and third-party enterprises, jointly driving the poverty alleviation process of the Maiadina Community, making important contributions to the community's sustainable development, and emerging as an outstanding example of Chinese enterprises' overseas poverty alleviation efforts.

16th Floor, Block C, Tus-Tech Building,Beijing, China,10020
Tel: (86)10-62795747
Email: lac@mail.tsinghua.edu.cn
Oficina 1103, Rosario Norte 615, Santiago, Chile
Email: lac@mail.tsinghua.edu.cn