Abstract:the strategic choice of globalization and localization is not only a necessary link, but also one of the difficulties in the strategic choice of transnational operation. This kind of strategic choice is not only subject to the globalization and localization of the industry and business, but also depends on the resources and capabilities of multinational enterprises. As the latecomer of multinational investment, the implementation of localization strategy is the biggest challenge for young Chinese enterprises in the exploration of overseas investment.

Authors:Chen T.T, Song. S

International Economic Cooperation,Vol. 9, 2012(in Chinese)