In recent years, China's Digital Game Industry has been developing so fast, which staying at the forefront of the global market, emerging the world-leading Chinese Companies such as Tencent and NetEase. With the rapid development of the Interactive Technology Industry, represented by Game Industry, Chinese universities have successively establishedInteractive Media Designas an emerging discipline, which is a breakthrough in interdisciplinary education that combining school education and industrial development. To better understand the development status and future of the interactive technology industry, to share the goals and development visions of relevant majors in Chinese and Latin American universities, to promote industry-university-research cooperation, and to lay a foundation for possible future international cooperation, Tsinghua and UNAB are specially organized this seminar.

October 27, 2021

20：00（Beijing Time）

9：00（Chile Time）

Language:

Chinese – Spanish

-The conference will accommodate Chinese and Spanish simultaneous interpretation

Platform:

-Zoom Webinar

Webinar Registration

http://www.ecopass.cl/

or scan the QR code:

Agenda

09:00 | Opening Remarks. (6 Mins)

Moderator for Opening Remarks：Mr. Fernando Reyes Matta, Director ofCenter for Latin American Studies on China, Universidad Andrés Bello

• Prof. Gao Hong

Executive Dean, Shenzhen International Graduate School, Tsinghua University

• Prof. Ricardo Abuahuad UNAB

Dean of Faculty Creative Campus (Arquitecture, Visual Arts, Design and Communication)

09:06 | Panel I:Discipline, Construction & Development Vision of Interactive Media Design（50 Mins）

Moderator for Panel I: Mr. Fernando Reyes Matta

• Prof.Fang Ke (10 Mins)

Instructor, Doctor of Education, Shenzhen International Graduate School, Tsinghua University

Introduction of the discipline setting and development of the Interactive Media Design and Technology major

• Prof. Pablo Ortuzar (10 Mins)

Introduction to the Discipline Development of Digital Game Design major, UNAB

• Prof. Alejandro Erramún,ORT University, Uruguay. (8 Mins)

• Prof. Sergio Nesteriuk,Anhembi Morumbi University Brasil (8 Mins)

• Prof. Ana Luisa Solís,Universidad Nacional Autónoma de México. (8 Mins)

09:50 | Open Discussion: Academic Perspective. (6 Mins)

Moderator for Panel I: Mr. Fernando Reyes Matta

09:56 | Panel II: Development of Digital Game Industry &Mode of Industry-University-Research Cooperation（42 Mins）

Moderator for Panel II: Prof. Zhang Jia Yin, Director of Research Center for Interactive Technology Industry

• Ms. Xia Lin (10 Mins)

Vice President, Tencent Games & Director, Institute of Tencent Games

Introduction of Tencent's view on the development status and trends of the Chinese game industry, Tencent Group Development, Mission, and vision of IMDT and its master's degree program

• Mr. Ignacio Baldini (10 Mins)

Evangelist for Latin America, Epic Games.

• Mr. Guillermo Zará (8 Mins)

President of VideoGames Chile

• Mr. Álvaro Azofra (8 Mins)

Co-fundar of Ironhide Game Studio, Uruguay

Introduction of the Chilean Leading Digital Game Company and its view on Latin American game industry development

10:32 | Open Discussion: Industrial Perspective. (6 Mins)

Moderator for Panel II: Prof. Zhang Jia Yin

10:38 | Q&A.（15 Mins）

Moderator: Mr. Fernando Reyes Matta

10:53 | Closing Remarks.（7 Mins）

Moderator: Prof. Zhang Jiayin

• Prof. Li Xiu

Director, Department of Informatics, Shenzhen International Graduate School, Tsinghua University & Project Leader of Interactive Media Design and Technology

• Prof. Pablo Ortúzar

Coordinator of Digital Games Design Major, UNAB

• Prof. Chen Taotao

Director of Latin America Center, Tsinghua University

• Mr. Fernando Reyes Matta

11:00 | Meeting End