Abstract: Chinese enterprises have achieved remarkable accomplishments in their overseas investments, growing from scratch and expanding in scale, which has drawn worldwide attention. A stated objective of China’s “Going Global” strategy is to develop and strengthen Chinese multinational corporations, enabling them to gain a competitive edge on the world stage. A crucial task for corporate decision-makers in this process is to formulate long-term development strategies, encompassing aspects such as regional positioning, product scope, localization strategies, and corporate vision. In recent years, Chinese enterprises have begun to focus on the Latin American market, with Brazil emerging as one of the new hotspots for China’s outward foreign direct investment.

Authors: Chen Taotao, Lu Yuzhong

Published in: International Economic Cooperation, 2012, No. 11, pp. 9–13.