Prof. Ligia Maura Costa 莉吉亚・毛拉・科斯塔教授
FGV EAESP（热图利奥・瓦加斯基金会圣保罗工商管理学院） 伦理、透明度、诚信与合规研究中心（FGVethics）主任；FGV EAESP 社会与法律基础系教授
Director, Center for Ethics, Transparency, Integrity and Compliance Studies (FGVethics), FGV EAESP; Professor, Department of Social and Legal Foundations, FGV EAESP
巴西场致辞 Speech at Brazil Session
Good morning, everyone. It is really a pleasure to be here representing FGV EAESP, which is one of the oldest business schools in Brazil and one of the most traditional and leading institutions when we think about management education in Brazil.
This initiative has the support of FGVethics, which is our research center on ethics, transparency, integrity, and compliance. I am truly honored to participate in the Poverty Alleviation Challenge. It is going to be our first time in this initiative, which is led by Tsinghua University and by my dear professor and friend, Taotao Chen. Thank you so much for the invitation.
It is also carried out in collaboration with outstanding partner institutions, such as the Federal University of Rio de Janeiro, the Pontificia Universidad Catolica de Chile, and Universidad del Pacífico in Peru.
At FGV EAESP, we believe that business education must go beyond technical excellence. It must also prepare leaders to understand their role in addressing society’s most pressing challenges. Poverty alleviation is one of them.
This collaboration reflects something very important: poverty is a global challenge. That is why this program, this challenge, has to be global, and it requires global solutions built through cooperation across countries, institutions, and cultures.
For business school students, engaging with poverty alleviation is not optional at all. It is essential. Why? Because the decisions they will make as future business leaders will shape not only markets, but societies. Understanding inequalities, designing sustainable solutions, and integrating ethics and integrity into business models are no longer peripheral topics. They are central to responsible leadership today.
If we want better companies, better societies, and a better world, we need better leaders—and, in our case, better business leaders. And if we want better leaders, we must expose them early to real-world challenges such as poverty. That is why this initiative really matters, because it connects knowledge with purpose, and education with impact.
Thank you very much for the invitation, Taotao. Xie xie. Zai jian.
大家早上好。今天能够代表 FGV EAESP 来到这里，我感到非常高兴。FGV EAESP 是巴西历史最悠久的商学院之一，也是巴西管理教育领域最传统、最具引领性的机构之一。
这项倡议得到了 FGVethics 的支持。FGVethics 是我们专注于伦理、透明度、诚信与合规问题的研究中心。能够参与减贫挑战赛，我深感荣幸。这将是我们第一次参加这一倡议。该项目由清华大学发起，并由我亲爱的教授和朋友陈涛涛推动。非常感谢你的邀请。
这项倡议也是与多家杰出的合作伙伴机构共同开展的，例如里约热内卢联邦大学、智利天主教大学以及秘鲁太平洋大学。
在 FGV EAESP，我们相信商科教育不能只停留在技术卓越层面。它还必须培养领导者，使他们理解自己在应对社会最紧迫挑战中的角色。减贫就是其中之一。
这项合作体现了一个非常重要的事实：贫困是一个全球性挑战。也正因为如此，这个项目、这项挑战必须具有全球性，它需要通过跨国家、跨机构、跨文化的合作来构建全球性的解决方案。
对于商学院学生而言，关注减贫绝不是可有可无的事情，而是至关重要的。为什么？因为他们作为未来商业领袖所做出的决策，将塑造的不仅是市场，还有社会。理解不平等、设计可持续的解决方案、并将伦理与诚信纳入商业模式之中，已经不再是边缘性议题，而是当今负责任领导力的核心。
如果我们想要更好的公司、更好的社会和一个更好的世界，我们就需要更好的领导者 —— 而就我们而言，就是更好的商业领袖。如果我们想培养更好的领导者，就必须让他们更早接触贫困这样的现实世界挑战。这也正是为什么这项倡议如此重要，因为它把知识和使命连接在一起，把教育和影响连接在一起。
再次感谢你的邀请，涛涛。谢谢。再见。
